New investments and products this 2017

The year 2016 was very productive and rewarding for us. It was a year full of surprises, innovations, plans and challenges. We have made some minor mistakes but overall, we think 99% of our clients were satisfied with our products and services. After 4 years in the balloons and party supplies industry, we have already learned so many things and we think we are going to learn more in the coming years. There were many plans last year that did not materialize because of the lack of funds but this 2017 will be a lot different.

Safari Animals Design at Sugbahan

Changes in plans in 2016 were due to the customer needs. Last year, we bought a high-end photo printer to cater to bulk orders because we can now print faster and the quality is much better compared to standard printers. We also bought a printer containing pigment inks, which is used for our t-shirt printing but unfortunately, the t-shirt printing is still not getting its traction because of the high cost of technology compared to silkscreen printing. Another investment last year is our high-tech paper cutter, which can cut any shape at high speed. We are using it mostly for our personalized dessert buffet toppers but we have more plans for the machine this 2017 as we have discovered that there is more to it than we thought of.

We will have new investments this year. We are planning to add several mood lights, a light stand and a controller so we can go full blast on mood lights rental, which are perfect for debut, weddings, corporate events and of course kiddie parties. We will buy a button pin maker this year so we can have more varieties for our giveaways. We are also looking at a sound system but it will probably come later this 2017 because of the cost. New products will include round-shaped ref magnets, new keychain designs, inner-colored mugs, sports jug and a few other items, which will remain secret now until we launch it.

Promoting the business has also become a challenge recently and we are now asking several marketing experts to help us advertise the business. Flyers, brochures and calling cards may not be as effective today compared several years ago. Because of the fast pace of technology, the sales and marketing battleground is now in the internet. There will be a couple more staffs to help us in our online marketing this year.

We are looking forward to a very busy 2017 and we will do our best – as always – to never fall short on a project. We wish everyone a prosperous 2017 and may all of you reading this will have a healthy body and all the good things that you deserve will come your way. God bless you always!