Most of us already know that a website is one of the essential parts of a business. Spending P10,000 to P30,000 on a well-designed static website can possibly yield hundreds of thousands, if maintained properly. A website designing fee is a one-time payment only. The recurring amount is only on the domain name (.com, .net, .org, etc), which is about P600/year and the hosting account (where you upload your website codes and images), which costs about P250/month.
A basic knowledge on HTML can already help you develop a website and bring your business on the internet. Invest in learning how to make a website for a couple of weeks and you will be able to update your own website without the help of a web developer. A business website will make you look professional in the eyes of many potential customers. Having a Facebook account is OK but having a professionally done website with updated pages will get you the trust that you need from the clients you are targeting.
Aside from self-studying, you can also enroll in a Web Development class. It costs about P5,000 for several sessions but you will surely learn the different techniques in making a classy web page. You can also use the knowledge you got for other upcoming ventures.
For those who do not have the time to learn can opt to get the services of a professional website developer. There are many home-based programmers in Manila, Cebu, Davao and other parts of the Philippines that can surely help you with your business website.
Once you have a website, try also other marketing techniques such as giving flyers and calling cards, getting a radio or TV placement, get a newspaper advertisement and/or provide sponsorships. Gradual and regular promotion of the business will surely bring you to greater heights. Getting a website is necessary if you think you can manage the business in the next 5 to 10 years. Why plan to get a website later, when you can get one now? It will surely help you in your business visibility.
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